In most people’s vocab­u­lar­ies, design means veneer. It’s inte­rior dec­o­rat­ing. It’s the fab­ric of the cur­tains and the sofa. But to me, noth­ing could be fur­ther from the mean­ing of design. Design is the fun­da­men­tal soul of a man-made cre­ation that ends up express­ing itself in suc­ces­sive outer lay­ers of the prod­uct or service.”

Steve Jobs, 1955–2011

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