With the recent release to the unsus­pect­ing pub­lic of this arse-clenchingly embar­rass­ing video of a Microsoft Store in Mis­sion Viejo, Cal­i­for­nia break­ing out spon­ta­neously into song on youTube in an effort to let their hair down and have some fun I have been won­der­ing if this is part of a delib­er­ate mar­ket­ing strat­egy from Microsoft embrac­ing their uncool image. With a his­tory of cool fails from begin­ning with the Microsoft Cor­per­a­tion group shot in 1978, through A sweat soaked Ballmer repeat­edly chant­ing the word “devel­op­ers” at a con­fer­ence right up to the recent “Host a Microsoft Win­dows 7 din­ner party”.

I’m really want­ing this to be clever mar­ket­ing … it has to be, I mean — just look at them!

This entry was posted on Wednesday, November 18th, 2009 at 11:48 am and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.