Archive for August, 2009
August 31, 20099:29am
August 27, 20093:23pm
Men’s preferences show greater visual-spatial abilities and reduced colour sensitivity, which are invaluable skills for hunters. Women’s preferences show greater sensitivity to colour would have helped them in their gathering tasks.
Very likely mis-represented original research from the Telegraph
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The success of the masterpieces seems to lie not so much in their freedom from faults—indeed we tolerate the grossest errors in them all—but in the immense persuasiveness of a mind which has completely mastered its perspective
Virginia Woolf The Death of the Moth
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August 20, 200910:43am
August 19, 200910:46am
For the six weeks from mid-June to end-July 2009, I recorded all the time and money I spent as a consumer. And, having invoiced over 50 companies, I’m now waiting for them to pay me for this time I’ve spent with their brand.
I did this for two main reasons: firstly, to further understand how I spend my life as a consumer, and secondly to challenge the basic assumption that consumers are subservient to brands.
Apparently Pret A Manger has paid up and Cranberry Fruit and Nut sales has invoiced him for the time they spent reading his blog.
An amusing insight into consumerism and brand subservience which not only serves the fight back against the brands but then, rather awkwardly, ends up giving them a platform to promote their pro-consumer (prosumer?) good nature.
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Designed by Barker Gray for the Ashes tour 2009
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August 13, 20092:50pm
August 12, 20096:33pm
Eric Schaffer writes about persuasive design, designing for persuasion, emotion, and trust. Key to this research is studying the ‘feel’ of sites to the key demographic of the user. While usability is be established as a base to the design, the emotional pull and perception of trust to the user is the key to creating persuasive sites.
What strikes me as most interesting was the idea that persuasive design can conflict with usability:
In some ways, persuasive design can actually be easier to implement than classic usability. Persuasion-oriented goals and design elements are often minimal in scope when compared to classic usability goals like making every error message on an enterprise site intelligible. Yet the strategies behind persuasive design are not trivial. The design methodologies are also different from those of usability—in fact, they sometimes conflict with each other.
Making people feel engaged and committed is intrinsic to persuasive design. To achieve this, it may be important to make them feel effective when using a user interface. Though the cardinal rule of usability is to make it simple, it’s possible to make a design too simple, thereby causing users to lose the feeling of effectiveness and engagement that stems from a more involved, complex interaction. So, if you want users to experience a sense of discovery or achievement, consider intentionally building in some interesting sources of challenge for them to overcome along the path.
This may come as no surprise when you imagine persuasive design may include targetted advertising, the bane of a designer’s work (the element of trust is the tricky nut to crack when dabbling with adverts on a site). However the article sets out three interesting ways to establish trust in the design of a web site:
- Build an FAQ
A FAQ on a Web site indicates the organization behind the site is not a fly-by-night operation, but a solid enterprise that is diligent enough to care about documenting such things.
- Match existing knowledge
presenting a piece of information users know is true to strengthen the credibility of your subsequent claims
- Argue against self-interest
To engender trust, it would be better to sometimes recommend the cheapest option. Once customers experience a company’s telling them You don’t really need to buy that from us, their trust rockets, likely resulting in many more sales.
Interesting stuff. FAQ requirement is interesting since they often are seen to be signposts to a lack of decent ux design
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The need to design with content in mind is discussed in The Content Conundrum on Boxes and Arrows. While recognising this is less of an issue on the social web, or smaller marketing or micro web-sites, it is particularly pertinent to large, massively content-heavy websites with numerous stakeholders.
I wholly agree. In my experience, working with the content makers (who, as the author Christopher Detzi, points out are creatives too) is vital to produce a future-proof, useable design.
via Boxes and Arrows